Glossary of Affiliate Marketing Terms and Definitions 2023

The field of Affiliate marketing is filled with a variety of abbreviations, acronyms, and jargon. This glossary is a comprehensive list of terms and definitions commonly used in the affiliate marketing and digital advertising industry. It will be regularly updated to include new terms as they become widely used.

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This glossary will also be available in PDF format soon. – Rakesh Inani

Affiliate Marketing Terms


a person or company who promotes the products or services of another company in exchange for a commission on sales or leads.

Affiliate network:

a platform that connects affiliates with merchants and tracks the performance of affiliates’ marketing efforts.

Affiliate program:

a partnership between a merchant and affiliates, in which affiliates earn a commission for promoting the merchant’s products or services.


the fee that an affiliate earns for referring a customer to a merchant’s website and resulting in a sale or other desired action.

a small piece of data stored on a user’s computer by a website that tracks the user’s movements within the site. In affiliate marketing, cookies are used to track the affiliate’s referral of a visitor to a merchant’s website.

Cost-per-action (CPA):

a pricing model in which the affiliate is paid a commission for each specified action (such as a sale or lead) resulting from the affiliate’s marketing efforts.

Cost-per-click (CPC):

a pricing model in which the affiliate is paid a commission for each click on a link to the merchant’s website.

Cost-per-impression (CPI):

a pricing model in which the affiliate is paid a commission for each time an ad is displayed.

Earnings per click (EPC):

a measure of the average amount of revenue earned per click through an affiliate’s link.

Landing page:

a standalone web page, created specifically for the purpose of a marketing or advertising campaign, that a visitor can “land” on.

a hyperlink from one web page to another, or from one website to another. In affiliate marketing, affiliates typically use links to promote a merchant’s products or services and earn a commission on resulting sales or leads.


a company that sells products or services and has an affiliate program.

Pay-per-click (PPC):

a pricing model in which the advertiser pays a fee each time a user clicks on one of its ads.


a visitor to a merchant’s website who has been directed there through an affiliate’s marketing efforts.

Sales commission:

A fee paid to an affiliate for each sale resulting from the affiliate’s marketing efforts.

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